Hi! I'm Lynette, a data analyst fueled by challenges and a desire to make a real impact.
What I do
I identify target markets and design products or packages tailored to their specific needs while simplifying the operations behind them. I track behavior and synthesize feedback to ground decisions in data and human insight.
Featured Projects
Charlotte FC Silver Member Growth Plan (MIT SSAC Top 3)
Selected as one of 3 finalists from 50+ global graduate teams to solve a premium membership growth and retention challenge for Charlotte FC using PCA, GMM clustering, Random Forest classification and lead scoring models.
The "Playtime" Payoff: Steam’s 40% Growth Strategy
This project utilizes collaborative filtering to transform user playtime into implicit ratings, delivering personalized game recommendations that drive a projected 40% increase in Steam’s revenue.
Key Skills
A/B Testing & Experimentation
- Experiment Design
- Hypothesis Testing
- Power Analysis
- Causal Impact Modeling
- Quasi-Experiments (DiD, RDD, etc.)
Full Funnel Analytics
- Conversion Rate Optimization
- Multi-touch Attribution
- Drop-off Analysis
- Cohort Analysis
- Conversion Latency Analysis
- Survival Analysis
Predictive Behavior Modeling
- Supervised Classification (Logistic Regression, Random Forest, XGBoost)
- Propensity Modeling
- Anomaly & Fraud Detection
- Model Explainability (SHAP, LIME)
Demand Forecasting & Inventory Management
- Time Series Analysis
- Seasonality & Trend Decomposition
- Inventory Stratification
- Stochastic Modeling
- Inventory Control
User & Market Research
- Survey Design
- Focus Group Moderation
- Competitive Benchmarking
- Sentiment Analysis
- Brand Positioning
- SWOT Analysis
Segmentation & Persona Analysis
- Clustering Algorithms (K-Means, GMM, DBSCAN)
- Dimensionality Reduction (PCA, t-SNE)
- RFM Analysis
- Behavioral Archetyping
CLV / Growth Analytics
- Predictive CLV Modeling
- Recommendation Systems (SVD, Market Basket)
- Lead Scoring Frameworks
- Churn Forecasting
- Unit Economics & ROI (CAC:LTV Ratio)
Revenue & Price Analytics
- Price Elasticity
- Variance Analysis
- Contribution Margin Analysis
- Revenue Mix Analysis
- Project ROI & Valuation
Risk & Uncertainty Analysis
- Monte Carlo Simulation
- Sensitivity Analysis
- Distribution Fitting
- Decision Tree Analysis
Operations & Strategy Optimization
- Database Management
- Workflow Automation
- Bottleneck Analysis
- Linear Programming
- Strategic Resource Allocation
GenAI for Analytics
- Automated Data Labeling
- Rubric Creation
- LLM-as-a-Judge Synthesis
- Unstructured-to-Structured Data Pipelines
- Prompt Engineering
- Retrieval Augmented Generation
Data Visualization / Storytelling
- Interactive Executive Dashboards (Tableau, Power BI, GenAI Tools)
- 8 Data Story Types
- Data Journalism
Some Fun Facts About Me
