Hi, I'm Lynette, a data analyst
who thinks like a customer and
gets things done with whatever's on hand.
With a background in marketing and as the first hire at a music education startup, I ran focus groups, built the analytics infrastructure from scratch, and restructured the entire product lineup.
Together, these efforts doubled monthly revenue and improved student satisfaction along the way. But what really fulfilled me was seeing those musicians grow and get closer to their dreams.
What I do
Over 3 years across a music startup and mobile app company, I've driven product strategy end-to-end by architecting data pipelines from zero, building and improving products, and working closely with executive-level stakeholders to turn data into real business decisions.
Data Projects
Indie Artist Cross-Platform Performance Dashboard
Partnered with a Taiwanese indie artist to build a unified analytics solution tracking streams, listeners, follower growth, and engagement across Spotify, Apple Music, and Instagram, saving 30% of yearly marketing costs.
Predicting Salesforce Product Ideas 90% Faster with AI
Partnered with Salesforce to analyze IdeaExchange community feedback and surface product insights through predictive modeling and LLM-powered extraction, cutting idea evaluation wait time by 90% at 93% accuracy.
Charlotte FC Silver Member Growth Analytics
Selected as one of 3 finalists from 50+ global graduate teams to solve a premium membership growth and retention challenge for Charlotte FC using PCA, GMM clustering, Random Forest classification and lead scoring models.
The "Playtime" Payoff: Steam’s 40% Growth Strategy
This project utilizes collaborative filtering to transform user playtime into implicit ratings, delivering personalized game recommendations that drive a projected 40% increase in Steam’s revenue.
How I Solve Problems
| Business Problem | Data Analytics | Customer Insight |
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| #DataTrustWe have too much data and don't know what to trust or how it connects |
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| #ZeroToDataWe don't have much data but there are many actions happening |
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| #SegmentationWho are my customers and what do they actually want? |
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| #PricingHow do we price and package our product? |
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| #PerformanceIs what we're doing actually working? |
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| #AcquisitionWho is most likely to buy and how do we reach them efficiently? |
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| #RetentionWho is about to leave and how do we keep them? |
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| #ForecastingHow do we prepare for what we can't see coming? |
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| #AutomationHow do we move faster and communicate clearly? |
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Tools that I use
Programming & BI
SQL, Python, R, Tableau, Power BI, Looker
Spreadsheet & Reporting
Advanced Excel, Google Sheets
Design & Communication
Adobe Illustrator, Canva, PowerPoint, Google Slides
AI & Productivity
ChatGPT, Gemini, Claude, Cursor
Some Fun Facts About Me
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